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Posts Tagged ‘packaging’

A prediction

12 February, 2008 Leave a comment

At a point in the relatively near future, software will no longer be delivered to you in a box.

Baby in a box

Everything that runs on your computer will be downloaded. This is obvious. This is already mostly the case.

Soon after that, people will forget that software ever came in a box in the first place.

Software marketing people will continue to delight in describing software features available “Out-of-the-Box!” No-one will know why, but they’ll think it has something to do with lateral thinking. Or possibly suffocating babies.

Categories: life, marketing Tags: , , ,
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