Illovo in your pants thwarted

I had some old sugar with Illovo’s marketing slogan written on the packaging — Everybody loves Illovo (in your pants!).

“Excellent!” I thought to myself, rubbing my hands together in a sly, devious fashion.

To my dismay, everybody no longer loves Illovo. Illovo have slightly re-factored their target market:

illovo igrand in my ipants!