World Cup is happening in South Africa, and the Hullets sugar-manufacturing people think tourists are horribly ignorant.
They use to put trite quotations on the back of their sugar sachets, along the lines of “You miss 100% of the slit wrists you don’t cut” or something. Now it’s mundane facts about South Africa, as illustrated.
The Waffle Group 
SpellingNazi sez: “Huletts”, not “Hullets”, which sounds like a descriptive term for people from Hull.