The Axe Effect — Dying Cockroaches

Good for you!

Indeed, the poisonous substances aisle is a curious place to put a deodorant advertisement. But then again, all Axe adverts seem to suggest that Axe will intoxicate women. I just didn’t realise it went to quite this extent.

Heads up Axe buyers! Those women lunging over towards you are not overcome with lust for your irresistible body, they are overcome by the toxic fumes of your bug-spray.