Yesterday we tried a bottle of Gôiya. As a wine, it wasn’t too bad. Not brilliant, but reasonable.
It is exported to the US market, and amusingly to me includes a Surgeon General’s warning about drinking while pregnant, or operating heavy machinery.
The real amusement is not the Surgeon General’s warning, but rather the marketing blurb on the back of the bottle. You may require your cynicism cap if, for some reason, you don’t keep it on at all times.

Gôiya means wine in the language of the San people. Their unique subsistence lifestyle, now under threat from the modern world, is the inspiration behind this wine.

WestCorp International, one of the largest single producers of wine in the Southern Hemisphere … [is] ideally situated to produce excellent red and white wines.

3 thoughts on “Ad-watch”

  1. That’s amusing. One of my friends’ parents own a farm that’s part of the co-op that produces Goiya. I’ll alert him that their marketing department probably needs to stop hitting the fortified sherry before their brainstorming sessions 😉

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