google – The Waffle Group

When you search for search, what does your internet search engine search for?

Google is undeniably the market leader in internet search. Surely every search engine, when prompted with this query should return Google as the first hit on the list? Surely, if the search service you ask has the user’s best interests at heart (those are your best interests), this is what would happen?

With the possible exception of Google, that is. By entering your search for search into Google, you obviously already know about them. To serve their users optimally, they should tell them about other search engines.

I decided to test my hypothesis — search engines have their users’ best interests at heart — by checking whether they tell me about Google. More importantly, Google had to be the first hit (after sponsored ads, if any).

Method

Starting with Google, enter the search term “search engine” in the search dialogue box. My starting point was Google.co.za

The first hit on the page (that was not a sponsored link or advert) should be followed. Assuming the link takes one to a search engine site, the term “search engine” is entered into the newly discovered search engine’s dialogue box.

Repeat the above steps until a stable pattern emerges, or until one is returned to the starting point (in my case, Google.co.za), or until a site is returned that has no search input box.

Results

Google.co.za -> Search Result
-> Altavista.com -> Search Result
-> Search.com -> Search Result
-> Altavista.com -> Search Result
-> Search.com -> Search Result

Stable pattern established.

Conclusion

WTF? Search.com is a meta-search engine, so it just spat out Google’s search result. I suppose, arguably, arriving at Search.com is arriving at Google + others. But Altavista? Who uses Altavista these days? I can hardly believe it still exists, so what’s going on here?

Addendum

Repeating the experiment, but searching for “search” instead yields this:

Google.co.za -> Search Result
-> Yahoo.com -> Search Result
-> Google.com

Hooray! My faith in the intertubes is restored.