At a point in the relatively near future, software will no longer be delivered to you in a box.
Everything that runs on your computer will be downloaded. This is obvious. This is already mostly the case.
Soon after that, people will forget that software ever came in a box in the first place.
Software marketing people will continue to delight in describing software features available “Out-of-the-Box!” No-one will know why, but they’ll think it has something to do with lateral thinking. Or possibly suffocating babies.
The Waffle Group 